Samarcande is Samarkand in English, Samarqand in Uzbek and the second largest city in Uzbekistan. In 1200 AD the city held a central position on the Silk Road between China and the West. The Travels of Marco Polo, where Polo records his journey along the Silk Road, describes Samarcande as a “a very large and splendid city.” Samarcande had beautiful gardens and mausoleums and sophisticated inhabitants who were attracted to the beauties of nature, man-made or not: lush vegetation, architects with a vision to create unusual tall buildings and houses, clothes made of silk and other luxurious materials, lofty Persian rugs. I could not think of a better, more exotic name for a magazine that is centered on design, lifestyles, culture, opinion, and fashion.
Nowadays the city Samarcande is inhabited by Armenians. Due to centuries-long foreign domination, around 5 million people of Armenian ancestry live outside of modern Armenia. Samarcande and Uzbekistan are one of the regions which appealed to a number of Armenians who made it their home. This is important for the founder of this magazine, who is 50 per cent Armenian and 50 per cent French.